I Tried Design Agency Cold Calling For One Month.

Larry Brenner
4 min readDec 19, 2023
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Introduction:

Embarking on a month-long journey of design agency cold calling was a daring venture, one that led me to unexpected results and valuable insights. In this blog, I’ll share my experiences, challenges, and the ultimate lesson I learned from this venture. Spoiler alert: networking turned out to be the game-changer.

Week 1:

The Initial Struggle The first week was undoubtedly the toughest. Cold calling can be daunting, and it took me some time to find my rhythm. Rejections were aplenty, and doubts crept in. However, perseverance paid off when, after a week of tireless effort, I secured my first client. When I made my first $500, I was utterly happy and excited, realizing that this endeavor held promise.

Networking Nuggets: I realized early on that success hinged on knowing my target audience. Understanding the needs and preferences of potential clients allowed me to tailor my approach, making my cold calls more effective.

Weeks 2–3:

Building Momentum With the first client on board, momentum began to build. Refining my pitch and leveraging the lessons from my initial experiences, I noticed an uptick in positive responses. Networking played a pivotal role during this phase, as word-of-mouth referrals started to trickle in.

Networking Nuggets: Networking isn’t just about making calls; it’s about establishing connections. Attending industry events, joining online forums, and engaging in social media conversations opened doors to opportunities I hadn’t anticipated.

Week 4:

The Turning Point As the month progressed, so did my client list. By the end of the fourth week, I found myself juggling multiple projects. The revenue had surged from a modest $500 to a substantial $3,000. The turning point? It wasn’t just about making cold calls; it was about fostering relationships. When I made my first $500, I was utterly happy and excited, and this success fueled my determination to keep going.

Networking Nuggets: Networking is a two-way street. By genuinely connecting with others, understanding their pain points, and offering solutions, I not only gained clients but built lasting relationships that could potentially lead to future collaborations.

Tips for Aspiring Cold Callers:

  1. Know Your Niche: Understanding your target market is crucial. Tailor your approach to address the specific needs and challenges of your potential clients.
  2. Refine Your Pitch: Craft a compelling and concise pitch that clearly communicates the value you bring. Be prepared to adapt it based on the individual you’re speaking to.
  3. Embrace Rejections: Rejections are inevitable, especially in the beginning. Use them as learning opportunities to refine your strategy and improve your pitch.
  4. Utilize Online Platforms: Leverage social media, professional networks, and online forums to expand your reach. Building an online presence can lead to organic connections and opportunities.
  5. Follow Up: Persistence is key. Don’t be afraid to follow up with potential clients. A well-timed follow-up can turn a hesitant lead into a valuable customer.

My Contact Information: If you’re in need of design services or have any inquiries, feel free to reach out to me at larrybrenner12@gmail.com. For a limited time, there’s a special Christmas and New Years 50% offer on design services. Let’s collaborate to bring your creative vision to life!

Conclusion:

Cold calling for a design agency proved to be an enlightening experience, showcasing the power of perseverance and effective networking. Beyond the dollars earned, the real value lies in the relationships forged during this month-long journey. If you’re considering diving into cold calling, remember: know your audience, refine your pitch, and most importantly, prioritize building meaningful connections. After all, in the world of design, a network isn’t just a web of contacts it’s the foundation of success.

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Larry Brenner

I'm a captivating designer on a mission to share entertaining, and awe-inspiring experiences, stories and designs. 🌟https://www.instagram.com/larrybrenner0/